01
Intellectual Property
Leading global IP strategy across trademarks, copyright, patents, domains, licensing, portfolio management, and technology transactions—including the ownership questions created by generative AI.
Brands · Content · Licensing
Legal leader · Advisor · Speaker
Making complex questions in IP, AI & Privacy practical.
John A. Zevitas is a senior IP, AI, and data transactions attorney with more than fourteen years of experience developing governance programs, leading global teams, and advising on emerging technology.
World IP Review · Global In-House Elite 2026
World Trademark Review · WTR 300, 2022–2025
Expertise
Legal strategy for technology in motion.
Clear guidance for leaders navigating fast-moving rules, emerging capabilities, and the practical realities of implementing responsible innovation.
02
AI Governance
Translating responsible-AI principles into proportionate controls, accountable decision-making, lifecycle governance, and practical adoption.
Strategy · Controls · Monitoring
03
Data Privacy
Helping organizations understand global privacy and data-protection requirements and connect regulatory expectations to business operations.
Regulation · Risk · Implementation
Speaking
Grounded perspective for consequential conversations.
Available for keynotes, panels, executive briefings, and workshops designed for legal, business, technology, and governance audiences.
01
IP Strategy in the Age of Generative AI
Copyright, ownership, licensing, brand risk, and responsible use of third-party content.
02
Governing AI Without Stalling Innovation
A practical approach to risk-tiering, oversight, documentation, monitoring, and accountability.
03
Privacy in a Data-Driven Enterprise
Turning a complex global regulatory landscape into workable enterprise controls.
04
AI Risk in Financial Services
The governance, regulatory, and operational questions that matter for highly regulated firms.
KeynotesConference panelsExecutive briefingsPractical workshopsModeration
2026
M&A Case StudiesINTA · The Business of M&A: Navigating the Convergence of Intangible Assets and Capital in the Age of AI · ModeratorView event program ↗
March 18–19
New York City
New York City
2025
Integrating Artificial Intelligence and Managed AccountsMoney Management Institute · Legal & Compliance Virtual Forum · PanelistView event program ↗
November 19
Virtual
Virtual
2025
The AI Data DilemmaIPWatchDog AI & Emerging Tech Masters Program · PanelistView event program ↗
Ashburn, Virginia
2025
Insights from AI Thought LeadersBloomberg Executive Forum on AI · PanelistRead event recap ↗
Washington, D.C.
2024
AI Technology TransactionsIPWatchdog Artificial Intelligence Masters Program · PanelistView event program ↗
Ashburn, Virginia
2023
Impact of Generative AI on Law and InnovationIPWatchdog LIVE · PanelistView conference page ↗
Herndon, Virginia
2023
Protecting Your Brand’s Online ReputationWTR Brand Strategy Summit · Panelist
New York City
2020
A Nimble Approach to Managing Copyright ComplianceCopyright Clearance Center · WebinarRead related case study ↗
Virtual
2017
Digital Brand BriefingCorporation Service Company Conference · Panelist
Wilmington, Delaware
2017
Being Your Best BrandAssociation of Corporate Counsel · Discussion Panelist
Baltimore, Maryland
Publications & recognition
Ideas shared. Expertise recognized.
Published scholarship on brands and expression, alongside recognition from leading intellectual-property publications.
World IP Review · 2026
Global In-House Elite
Recognized in World IP Review’s inaugural Global In-House Elite 2026.
World Trademark Review · 2022–2025
WTR 300
Recognized among the World’s Leading Corporate Trademark Professionals for four consecutive years.
View WTR profile ↗Trademarks Without Borders
The struggle to establish geographical rights for common-law trademarks used online.
View professional profileIf It Doesn’t Fit, Keep on Trying?
The courts’ attempt to find a place for pure political speech in the Lanham Act.
Read the article
About John
Experience where law, innovation, and enterprise meet.
John A. Zevitas is Vice President (Group), Managing Legal Counsel at T. Rowe Price and a senior IP, AI, and data transactions attorney with more than fourteen years of experience.
He leads a global team of intellectual property lawyers and analysts, advises on emerging-technology transactions, and helps shape enterprise policies and governance programs for artificial intelligence, intellectual property, proprietary data, and related risk.
John has led intellectual-property strategy, complex technology and data transactions, M&A diligence, incident response, and cross-functional governance work in financial services and private practice. He is also a frequent speaker on AI, brand protection, copyright, and legal innovation.
Current roleVice President (Group), Managing Legal Counsel, T. Rowe Price
IndustryFinancial services and investment management
RecognitionWorld IP Review, inaugural Global In-House Elite 2026; WTR 300, World’s Leading Corporate Trademark Professionals, 2022–2025
EducationJ.D., The Catholic University of America; B.A., cum laude, American University
AdmissionsMassachusetts and District of Columbia
Connect
Bring a practical voice to your next conversation.
For speaking invitations, panel participation, executive briefings, and professional inquiries, connect with John on LinkedIn.